This can greatly helped your business get remembered once people have visited your website. it will show them the ads of your company again whereas they are looking on Google or even surfing the net. This offer your business a repeated chance by redirecting the traffic back to your website again.
Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users cansee your ads as they browse websites that are part of the Google show Network, or as they rummage around forterms related to your products or services on Google.